After a successful first season, Better Call Saul needed to make a splash on social media. In the ancient past of 2015, though, that wasn’t nearly the
well-researched, well-charted course it is today. I worked with a team to strategize and concept creative ideas from retweet challenges to puzzle games that just cried out for engagement. We also planned and facilitated a shoot to capture a bank of still photography specifically for the social campaign.